Children learn by imagining and doing. The process of pretending builds skills in many essential developmental areas. Dress-up play is vital to a child’s development. According to licensed child psychologist Dr. Laurie Zelinger, “It fosters the imaginative processes, and allows for play without rules or script. Dress up allows for experimentation, role play and fantasy.“
Major benefits include:
1. Social and Emotional Skills
Dress up allows for experimenting with the social and emotional roles of life. Through cooperative play, children learn societal rules such as how to take turns, share responsibility, and creatively problem-solve. Character play means that the child is "walking in someone else's shoes” and it encourages teamwork along with an interest in peers. The child also learns to negotiate which helps teach the important moral development skill of empathy. Since children see the world from their own point of view, cooperative play helps them understand the feelings of others.
2. Language Skills
When children engage in pretend play, you will hear words and phrases you never thought they knew. Pretend play requires children to invent and tell stories and since almost all children narrate their pretend play experiences, they train their minds to transform ideas into words. Children usually mimic words and ideas from parents, teachers, daycare or what they hear on TV. This repetition builds vocabulary and helps kids visualize what they say, especially when adults offer feedback to help kids better understand the words they use. This also helps with grammar – they may not know the rules but they are training themselves to speak like adults. This also helps make the connection between spoken and written language — a skill that will later help them to read.
3. Self-Control
Young kids typically have little self-control. During pretend play, children have to take a role and play within those boundaries, especially when other kids are involved. Studies show that children control their impulses significantly better during pretend play than at other times. Did you ever wonder why parents often make up a game to get their children to eat their vegetables or finish chores? Transforming an unappealing task into a make-believe game is a popular trick among clever parents and educators.
4. Problem Solving Skills
Pretend play also provides your child with a variety of problems to solve. Whether it’s the logistics of sharing toys or a pretend problem the children are escaping from, the child calls upon important cognitive thinking skills that he or she will use in every aspect of his or her life, now and forever. Role playing games lead children to face situations that far exceed kids' real-life experiences. Children work out confusing, scary, or new life issues. Through these role plays, children become more comfortable and prepared for life events in a safe way. Children often use pretend play to work out more personal challenging life events too, whether it is coping with an illness in the family, the absence of a parent or divorce, or a house fire. Although kids may not always act logically during tough pretend dilemmas, the very process of problem solving becomes habitual. By practicing problem solving in an artificial environment, kids are better prepared to think of creative solutions to their own real-life problems

5. Self-esteem
By giving your child complete control in their pretend world and accepting them as a silly character, you are enhancing their self-esteem. While they use their own initiative to develop story lines, their creative imagination to expand stories and their own personality to choose a character they enjoy, you are enhancing their self-esteem by allowing them complete power in the world and enjoying it with them. Take for example superheroes. Considering the thrill children get out of pretending to be a grown-up, it's no wonder that they're also crazy about mimicking the most powerful version of adults: superheroes. Pretending to be Batman or Wonder Woman allows a toddler to feel brave and invincible, which helps them develop self-confidence. Similarly, all that running and leaping keeps them active and builds strength, balance, and coordination.
At
Great Pretenders they constantly on the hunt for great fabrics, trims and findings which can be transformed into inspiring pretend-play toys for children. Not only do they aim to provide the best value for your dollar, they strive to be as innovative as possible in what they make. For example, all of their products are easy-care and with maximum sizing flexibility. They also also make great strides on the creative end – their popular reversible costumes & capes are fan-favorites and have won several acclaimed toy awards. Celebrating over 25 years and 25 awards, the Great Pretenders team continues to excel in designing creative products that are size flexible, reversible, comfortable, and provide great value to customers. All of their products are fully tested to ensure compliance with all North American standards. They continue to manufacture many products in North America and they have grown this local focus in their 2014 selection. As one of the oldest dress up companies in North America, and the only domestic costume manufacturer, they know what it takes to create and produce toys that ignite and inspire imagination.

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